We didn't call these treats Softies for no reason. Each biscuit is gently baked to a soft bite that's easy to chew. Perfect for puppies with developing teeth or older dogs who might be missing a tooth or two. The soft texture also makes them easy to break up, making them perfect for large and small breed dogs.

Yes! Many dog training pros, like renowned behaviourist Louise Glazebrook, use and recommend our Softies for their high-quality ingredients, gentle texture, and irresistible taste that keeps dogs focused and motivated.

We recommend serving 4–5 treats per day as a tasty and gut-friendly reward. Each biscuit is also soft enough to break into smaller pieces to stretch further if you need - perfect for training sessions. Don't forget to adjust their main meal accordingly though, to keep those waistlines trim.

Our tasty pet treats come in 100% recyclable Mono PE bags that keep them fresher for longer. Once empty, recycle them with your supermarket carrier bags to help keep them out of landfill. And good news, by 2027, all kerbside collections are expected to accept them.

Besides irresistible chicken and duck, our training treats include pumpkin and chia seeds rich in Omega-3 fatty acids for skin, coat, joints, and immunity support. Plus, gut-friendly slippery elm helps maintain healthy digestion and pretty poops.

Great news puppies, you can tuck into our puppy training treats! We've baked them to a soft bite, so they're easy to chew and easy to break apart into little bites. Plus, with added Slippery Elm, which acts like a natural prebiotic, you'll be giving their gut the best start in life, too!

Yes, our Softies training treats are completely gluten-free and also free from other common allergens such as soya, dairy, egg, and red meat. This makes them a great choice for dogs with sensitive stomachs or skin. They’re gentle on digestion while still delivering big, irresistible flavour.

Every biscuit is enriched with Slippery Elm, which acts like a natural prebiotic that supports gut health. Prebiotics are indigestible fibres that feed the billions of bacteria in your dog’s gut, keeping them thriving so they can do their job of breaking down food so they can absorb all the nutrients.

Our soft dog treats have been designed with senior doggies' unique needs in mind. Each biscuit is baked to an easy-to-eat soft bite, so if your dog's missing a tooth or two, these should be easy to chew. You can also break them into even smaller bites, or soften with water if you need.

Crafted with an irresistible combination of chicken and duck, these treats are guaranteed to have your pooch drooling for more. Perfect for whipping out when you need them to come back inside.

Chia seeds and pumpkin aren't just superfoods for you, they're super for your dog too! Pumpkin is rich in fibre, potassium, and beta-carotene (a source of vitamin A), which support healthy digestion, vision, and immune function. Chia seeds are loaded with omega-3 fatty acids, protein, and antioxidants that help maintain healthy skin, a glossy coat, and overall vitality. Together, they pack a powerful nutritional punch for your dog, and both can be found in these treats.