Our Approach To Sustainability

For us, doing the right thing isn’t just a nice idea—it’s a commitment. That means looking after people, pets, and the planet in a way that’s responsible, thoughtful, and always improving. Sustainability isn’t a tick-box exercise; it’s woven into all our decisions, from the ingredients used to the packaging chosen.

That’s one of the reasons we've stepped away from B Corp—to focus on making a real impact without jumping through hoops that don’t always align with what’s best for our customers, pets, or the environment. We’re committed to making responsible choices, holding ourselves accountable, and always looking for ways to do better. But actions speak louder than words, so here’s everything being done to make a real difference.

Looking After Our Team

Looking After Our Team

Looking After the Planet

Dry Food
Dry Food

Looking After the Planet

our customers

Looking After Our Customers

Sleepy Dog

Holding Ourselves Accountable

We're passionate about better business and not falling complacent. We work with independent partners for an annual ESG audit to track our progress and to reflect on our how we’re doing and how we can drive more progress.

We’re proud of what we’ve achieved so far, but know there’s more to do. That's why we're currently working on measuring our carbon pawprint. We’re crunching the numbers on our Scope 1, 2, and 3 emissions to set clear targets and help encourage our suppliers to go greener. 

We’ll use the output to support our partners to make better choices and lower their environmental impact.

Sustainability isn’t a one-and-done thing—it’s a journey. We’ll keep learning, improving, and doing our bit to create a better world for pets, people, and the planet. 💚