Like an unwelcome guest, packaging can hang around long after the party’s over and the food is eaten. Even worse than a loitering neighbour, packaging can have a devastating effect on wildlife. Scientists estimate that a flabbergasting 8 million tons of the stuff end up in our beautiful oceans each year!

Thanks to legends like Sir David Attenborough, we’re all more woke. This has seen protests and commitments by businesses and governments across the board. For example as a result of campaigning by Friends of the Earth, a new EU law has been introduced which will ban certain plastic products in every EU country by mid 2021. For this week’s blog, we thought we’d talk you through our pet food packaging and our efforts to tread more lightly on the planet.



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Shop Dry Dog Food Shop Dry Cat Food


Why don’t we use tins and avoid plastic fully for our trays?

Yes, tins are more readily recyclable BUT there are two issues which make them less eco friendly than trays. Firstly due to the size and shape, significantly fewer can’s fit in vehicles than trays so you can transport a lot more trays than tins.

More efficient logistics = fewer travels = better for the planet! ? Secondly, one of our biggest bug bears is that the machinery required to make small cat and dog tins, trays and pouches isn’t available in the UK. So most of those tins you’re buying for your kitty or single trays/pouches for your pooch travels hundreds if not thousands of miles across the globe from Eastern Europe or sadly a huge volume come as far as Thailand!


When we consider our impact, we look at the full supply chain – packaging plays just one part. That’s why we make everything in the UK and Ireland to reduce food miles and minimise our carbon footprint and where possible source our ingredients locally.

Working closely with the University of Bath we’ve conducted a life cycle assessment to determine which areas of the chain hold the biggest impact. That’s how we understood that food miles has a greater impact than packaging. The allows us to make informed decisions to minimise our environmental impact and we’re hoping to challenge some much needed conversations in the industry.


We’ve recently heard that in 10 years, sugar beet and potato starch will be used for packaging. We can’t wait to hear about more exciting sustainability discoveries and want to make sure we’re always acting as ambassadors within our industry.

We’re always on the lookout for ways to be innovative and sustainable. Have you come across anything exciting that you think we should consider? Let us know in the comments or pop an email to

And finally, for ideas about how you can do your bit and be a conscious consumer, check out our earth day tips.