Smudge and Boo are our world and like any pet parent, we want them to live adventurous long lives. We’d tried various foods over the years but struggled with upset tummies and poor quality poos. A trip to the vets proved helpful (albeit ££££) and we returned armed with a probiotic paste to calm their sensitive stomachs and improve digestion. It worked wonders and the Scrumbles adventure began to put happy guts at the forefront.

Now obsessed by the power of probiotics, we realised there was no good quality (and affordable) pet food out there that had them included, so we took matters into our own paws. We spent a year studying canine and feline nutrition, then with the help of expert nutritionists, ceaselessly experimented with recipes to create the optimal nutrition for cats and dogs that they also loved to eat. After a solid year and a half of testing – and a lot of poo selfies – Scrumbles was born.

At the ripe old age of four months, we found ourselves on Dragons’ Den and grabbed the opportunity with both hands. After more than four hours of grilling, Deborah Meaden offered us £60k. We took a moment to think… and then Jack turned it down. So quickly, in fact, that half the articles that followed wondered if we were heading for divorce. We weren’t. #SozzaDebs

Our very first bags looked like this (dodgy), and had (silly) names like Daring Dogs and Curious Kittens. If you in fact prefer these, please email us at dontemailus@aol.com

We got our very first in-store listing in Co-op. 10 stores to be precise, for 8 weeks only, but it was a start!

Our first ever out of home campaigns went live. Luckily we got one trial board to start off, as we tried to do the design ourselves to begin with and it looked horrific.

With the journey we've had so far, we thought it was about time we Scrumbles-ified our wheels. Meet the Scrum-mobile. She's swiftly become the most popular member of our team, although we could do without the 25 break-downs she's had so far.

Our team’s grown, and with more hands, we spent a day litter-picking across London’s parks. Tidying things up and helping make those green spaces a little more paw-friendly for all the doggos who love to roam.