We’ve got recipes to suit every kind of pooch! Our range includes probiotic-packed dry food, grain-free wet food, and guilt-free treats, all designed to be gentle on tums. You’ll find plenty of tasty flavours too, from classic chicken and turkey to delicious salmon, so there’s something to get every tail wagging.

“Hypoallergenic” is a phrase we’re not huge fans of as it doesn’t have a set definition and is often used as more of a marketing slogan than a guarantee. What it’s generally meant to describe is dog food made without common triggers for sensitive tums. For us, that means avoiding gluten, soy, dairy, egg, and red meat. And for pups who need something extra gentle, we also offer single-source protein wet food to make digestion that little bit easier.

Yes! Our treats are pawfect for every pooch and can be enjoyed from 8 weeks old and up. They’re made with natural, gut-friendly ingredients and never any added sugar, salt, or artificial nasties, so you can feel good about rewarding your pup. Plus, our range includes different textures and sizes, from crunchy dental sticks to softer training treats, making it easy to find the right match for little mouths and growing tums. Just remember, treats should make up no more than 10% of your puppy’s daily diet.