We didn't call these treats Softies for no reason. Each biscuit is gently baked to a soft bite that's easy to chew. Perfect for puppies with developing teeth or older dogs who might be missing a tooth or two. The soft texture also makes them easy to break up, making them perfect for large and small breed dogs.

We recommend serving 4–5 treats per day as a tasty and gut-friendly reward. Each biscuit is also soft enough to break into smaller pieces to stretch further if you need - perfect for training sessions. Don't forget to adjust their main meal accordingly though, to keep those waistlines trim.

You might be surprised at how much dogs love their fruits and veggies! Our Softies Vegetarian Dog Treats are made with tasty, nutrient-rich ingredients like chickpeas, apple, seaweed, and linseed. They’re packed with plant-based goodness dogs adore. Check out customer reviews to see for yourself.

Absolutely. Our vegetarian dog treats are a healthy way to add variety to your dog’s diet, providing extra fibre, vitamins, and minerals from plant-based ingredients. Plus, by skipping the meat, they have a lower environmental footprint, so your pooch can snack happily while being kinder to the planet.

Our tasty pet treats come in 100% recyclable Mono PE bags that keep them fresher for longer. Once empty, recycle them with your supermarket carrier bags to help keep them out of landfill. And good news, by 2027, all kerbside collections are expected to accept them.

Great news puppies, you can tuck into our puppy training treats! We've baked them to a soft bite, so they're easy to chew and easy to break apart into little bites. Plus, with added Slippery Elm, which acts like a natural prebiotic, you'll be giving their gut the best start in life, too!

Yes, our Softies training treats are completely gluten-free and also free from other common allergens such as soya, dairy, egg, and red meat. This makes them a great choice for dogs with sensitive stomachs or skin. They’re gentle on digestion while still delivering big, irresistible flavour.

Every biscuit is enriched with Slippery Elm, which acts like a natural prebiotic that supports gut health. Prebiotics are indigestible fibres that feed the billions of bacteria in your dog’s gut, keeping them thriving so they can do their job of breaking down food so they can absorb all the nutrients.

Our soft dog treats have been designed with senior doggies' unique needs in mind. Each biscuit is baked to an easy-to-eat soft bite, so if your dog's missing a tooth or two, these should be easy to chew. You can also break them into even smaller bites, or soften with water if you need.

We know some dogs need a reduced-protein diet, such as those with certain kidney or liver conditions (always follow your vet’s advice). But that doesn’t mean they should miss out on treat time! Our meat-free Softies are naturally lower in protein at 11%, less than most meat-based treats—while still delivering plenty of flavour and essential nutrients.

Yes! In the right form, linseeds (also known as flaxseeds) can be a great addition to your dog's diet, which is why we include them in these healthy dog treats. They’re a rich source of omega-3 fatty acids, which support skin and coat health, as well as fibre to aid digestion.