Our ethos is to focus on quality ingredients. We took the conscious decision to avoid including potatoes as these have an acrylamide risk and controversy around links with heart disease. We recommend checking the levels of ingredients in foods to see whether it’s right for your cat or dog. Our food consists of meat first with a lot of fresh and dried chicken. We also include a portion of good grains rice and oats that provide dietary fibre. Although still rare, one of the more common food intolerances is caused by gluten so we avoid this in our food and instead use good grains: rice and oats.