Krunchies: Cat Dental Treats

Our tasty pet treats come in 100% recyclable Mono PE bags that keep them fresher for longer. Once empty, recycle them with your supermarket carrier bags to help keep them out of landfill. And good news, by 2027, all kerbside collections are expected to accept them.

Dental health is vital for cats because poor oral hygiene can lead to pain, infection, and even impact their overall well-being. In fact, around 80% of adult cats suffer from some form of dental disease. Signs can include bad breath, difficulty eating, drooling, or pawing at the mouth. Keeping teeth and gums healthy helps prevent discomfort, supports proper eating, and reduces the risk of more serious health issues. Regular brushing, dental-friendly treats, and a balanced diet can all play a role in maintaining a cat’s oral health.

While daily toothbrushing is the gold standard, giving your cat our dental treats every day offers extra support by helping to reduce plaque build-up and maintain oral hygiene. Regular chewing also promotes healthy gums and fresher breath, making daily dental treats a tasty and beneficial habit.

Our dental treats contain SHMP (sodium hexametaphosphate), an ingredient clinically shown in studies to reduce plaque formation by up to 80%. This helps keep teeth cleaner and gums healthier. While daily toothbrushing is still the number one way to protect your cat’s dental health, our treats provide valuable extra support. Without added sugars, which are found in many popular cat dental treats.

Our pillow cat treats are made with all-natural ingredients, including free-run chicken, and contain no artificial additives or added sugar. We’re transparent about what goes in, clearly listing every ingredient and avoiding vague terms like “cereals,” so you know exactly what you’re feeding your cat.

Each bag of Krunchies weighs 60g, filled with perfectly bite-sized treats for daily rewarding or supplementing your cat’s diet. On average, each treat weighs around 0.4g.

For an average 4–5kg cat, serve 10–15 low-calorie treats per day. Always provide fresh water, and adjust their main meals to prevent weight gain, because treats should be a bonus, not a belt-stretcher.

Yes, cleaner teeth naturally mean fresher breath, and our active ingredient works to reduce plaque which is one of the main causes of smelly breath.

Our Krunchies dental treats contain 5x more chicken than the leading dental treats brand, have a clinically proven dental ingredient to target plaque and no added sugars.